YǏN隐 is an 18-carat gold fine jewelry brand established in 2014.
Inspired by the cosmos and designed during travelling around the world, it combines minimal, delicate style and timeless design with over 3,000-year heritage of high quality goldsmith craftsmanship in China.
The character YǏN隐 in Chinese epitomises subtle and understated, embodying also a grand wisdom and feminine strength.
Each collection is born with a homophone that tells a unique story. We handcraft our gold tattoo pieces with a tribute to all modern Gentlewomen and the people who appreciate their charisma.
YǏN隐 is very definite in its stand of TIMELESS, SUBTLE, GOLD jewelries.
In China, for centuries gold and gold jewelries are the essentials for marriage and as identify of fortune. Only the bulky size and weight matter. There was no respect, no aesthetics value or the affective commitment between the gold pieces and the wearer. Gold can be something other than granny, cheesy or nouveau riche exclusive. We feel the calling of revitalizing gold to be simple, skinny, modern and fits urban taste, and we were urged by the need to achieve this goal by jewelries.
A piece of YǏN Jewelry is not only a gold nugget. It is for faith and force.
It is a motif to inspire and impel better love and life.
It is empowering fearless and confidence.
It is what you love that you will mark as a tattoo on your body.
Once you have your first tattoo, you always want more to celebrate and memorise significant people and moments….